Social Media Manager/Strategist

Job Title: Social Media Manager/Strategist

Job Summary

We are seeking a highly experienced Senior Social Media Manager/Strategist to lead the development, execution, and optimization of our social media initiatives. This role is responsible for creating innovative strategies that drive brand awareness, engagement, and revenue growth across multiple platforms. The ideal candidate is both creative and analytical, capable of leading a dynamic team while aligning social media efforts with overarching business objectives.

Key Responsibilities

• Strategic Planning & Execution:

  • Develop, implement, and continuously optimize comprehensive social media strategies that support brand goals and business growth.
  • Integrate social media campaigns with broader marketing initiatives, ensuring alignment with overall company messaging.

• Campaign Management:

  • Oversee the planning, creation, and execution of high-impact social media campaigns across platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
  • Monitor campaign performance using KPIs and analytics, and adjust tactics to maximize engagement and ROI.

• Team Leadership & Collaboration:

  • Lead, mentor, and manage a team of social media professionals and content creators.
  • Collaborate cross-functionally with marketing, PR, design, and product teams to ensure a unified brand message.

• Content Strategy & Community Engagement:

  • Develop creative, engaging content tailored to each platform and audience.
  • Foster community engagement by managing interactions, responding to inquiries, and cultivating relationships with influencers and brand advocates.

• Analytics & Reporting:

  • Utilize data analytics tools to track performance, generate insights, and prepare comprehensive reports for stakeholders.
  • Continuously evaluate and refine strategies based on performance metrics and industry trends.

• Crisis Management & Brand Reputation:

  • Monitor social media channels for potential issues or crises, and implement proactive measures to mitigate risks.
  • Uphold and enhance the brand’s reputation through consistent messaging and responsive communication.

Skills and Knowledge Required

• Strategic & Creative Thinking:

  • Ability to design innovative social media strategies that align with business goals.
  • Strong creative vision with a knack for developing compelling content and campaigns.

• Analytical Skills:

  • Proficiency in social media analytics and reporting tools (e.g., Google Analytics, Hootsuite, Sprout Social).
  • Data-driven mindset with the ability to interpret performance metrics and pivot strategies accordingly.

• Leadership & Communication:

  • Proven leadership skills with experience managing and mentoring a diverse team.
  • Excellent written and verbal communication skills, adept at storytelling and conveying complex ideas.

• Technical Proficiency:

  • Deep understanding of various social media platforms, trends, and best practices.
  • Familiarity with digital marketing, SEO, content management systems, and graphic design basics.

• Project Management:

  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Experience in budget management and resource allocation.

Educational Qualifications

• Bachelor’s Degree:
  • In Marketing, Communications, Business, or a related field.
• Advanced Certifications (Preferred):
  • Certifications in Digital Marketing, Social Media Strategy, or related disciplines.
• Advanced Degree (Optional):
  • A Master’s degree in Marketing, Communications, or Business can be an asset.

Key Focus Areas

• Strategic Alignment:
  • Ensure social media initiatives are directly tied to overall business and marketing objectives.
• Audience Engagement:
  • Drive meaningful interactions with target audiences through tailored content and community management.
• Innovative Content:
  • Maintain a creative approach to content creation that differentiates the brand in a competitive marketplace.
• Performance Optimization:
  • Use insights and data to continuously refine social media strategies for optimal performance.
• Brand Consistency:
  • Uphold a consistent brand voice and image across all social media platforms.

Experience

• Minimum of 7+ Years in Social Media/Digital Marketing:
  • Proven track record of developing and executing successful social media campaigns.
• Leadership Experience:
  • Demonstrated ability to manage and grow a team of marketing or social media professionals.
• Cross-Functional Collaboration:
  • Experience working with various departments to integrate social media with broader marketing efforts.
• Industry Insight:
  • Up-to-date knowledge of industry trends, emerging technologies, and best practices in social media.

Other Requirements

• Adaptability:
  • Ability to thrive in a fast-paced, dynamic environment with changing priorities.
• Problem-Solving:
  • Strong analytical and problem-solving skills to address challenges and capitalize on opportunities.
• Flexibility:
  • Willingness to work extended hours or adjust schedules during high-demand periods or campaigns.
• Cultural Fit:
  • Alignment with company values and a proactive, innovative approach to digital marketing.