Job Description: Social Media Manager/Strategist
Job Summary:
Drive our social media strategy with creativity and data-driven insights. In this role, you will lead content development, campaign execution, and community engagement across key platforms to enhance brand presence and engagement.
Key Responsibilities:
- Strategy & Planning: Develop and implement comprehensive social media campaigns aligned with marketing objectives.
- Content Leadership: Oversee content creation and scheduling across channels; ensure brand consistency and high engagement.
- Analytics & Optimization: Monitor performance metrics, interpret data, and refine strategies to maximize ROI.
- Team Collaboration: Work closely with cross-functional teams and mentor junior staff to elevate overall social media efforts.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Strong writing, communication, and project management skills.
- Proficient in social media analytics and management tools (e.g., Hootsuite, Buffer).
- Creative thinker with a knack for trend spotting and innovative content strategies.
Experience:
- 3-5 years of experience in social media management or digital marketing.
- Proven track record of executing successful social media campaigns.
Other Requirements:
- Ability to work in a fast-paced, dynamic environment.
- Adaptability to evolving digital trends and platform updates.
- Strong organizational skills and attention to detail.