Job Description: Social Media Manager/Strategist
Job Summary
We are seeking an enthusiastic and creative Entry-Level Social Media Manager/Strategist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and monitoring our social media strategy across multiple platforms to increase brand awareness, improve marketing efforts, and drive engagement. This is a fantastic opportunity for a recent graduate or an emerging talent looking to gain hands-on experience in social media marketing within a supportive environment.
Key Responsibilities
- Content Creation & Curation: Develop and schedule engaging content (text, image, video) tailored for various social media channels such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Strategy Development: Assist in formulating social media strategies that align with the overall marketing and business objectives.
- Community Engagement: Monitor social media channels, respond to customer comments and messages, and engage with our online community to foster relationships.
- Analytics & Reporting: Track performance metrics using social media analytics tools, prepare regular performance reports, and provide insights for continuous improvement.
- Collaboration: Work closely with the marketing, design, and communications teams to ensure consistent brand messaging across all digital channels.
- Trend Monitoring: Stay current with the latest social media trends, tools, and best practices, and recommend new approaches to enhance our online presence.
Skills and Knowledge Required
- Digital Savvy: Familiarity with major social media platforms and their best practices.
- Content Development: Strong writing and creative skills with an ability to adapt tone and style to different platforms.
- Analytical Skills: Basic understanding of social media metrics and analytics; ability to interpret data to inform strategy.
- Communication: Excellent verbal and written communication skills.
- Time Management: Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Adaptability: Eagerness to learn and experiment with new tools, trends, and strategies.
Educational Qualifications
- Minimum Requirement: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Preferred: Additional certifications or coursework in digital marketing or social media management are a plus.
Key Focus Areas
- Brand Awareness: Increase visibility and recognition of our brand across social platforms.
- Audience Engagement: Foster active participation and meaningful interactions with our online community.
- Content Strategy: Create compelling, relevant content that drives engagement and supports marketing initiatives.
- Performance Optimization: Continuously analyze and refine social media strategies to maximize reach and effectiveness.
Experience
- Entry-Level: Ideal for recent graduates or individuals with internship/freelance experience in social media management.
- Practical Exposure: Demonstrated interest through projects, coursework, or personal social media initiatives is highly valued.
Other Requirements
- Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and basic graphic design software (e.g., Canva, Adobe Spark) is an advantage.
- Team Player: Ability to work collaboratively in a team environment while also taking initiative.
- Creativity & Innovation: A proactive mindset with a passion for creativity and innovation in digital marketing.
- Flexibility: Willingness to adapt to evolving strategies and priorities as needed.