Social Media Manager/Strategist

Job Description: Social Media Manager/Strategist

Job Summary

The Director of Social Media will be responsible for setting the overall strategic direction and leadership for our social media initiatives across all channels. This executive-level role demands a visionary leader with a proven track record of driving brand awareness, audience engagement, and revenue growth through innovative social media strategies. The Director will work closely with senior management to align social media efforts with overall business objectives and integrate them seamlessly into the broader marketing and communications strategies.

Key Responsibilities

• Strategic Leadership:

  • Define and lead the overarching social media strategy in alignment with corporate goals, ensuring measurable impact on brand positioning and business growth.
  • Collaborate with executive leadership to integrate social media initiatives with cross-functional marketing, communications, and business strategies.

• Team and Resource Management:

  • Build, mentor, and lead a high-performing team of social media managers, strategists, and content creators.
  • Oversee budget allocation, resource planning, and vendor partnerships to optimize the social media function.

• Campaign and Content Oversight:

  • Guide the development and execution of innovative, multi-channel social media campaigns that resonate with target audiences.
  • Ensure consistency in brand voice and messaging across all platforms while fostering creative content creation.

• Data-Driven Optimization:

  • Implement robust analytics and reporting frameworks to evaluate performance, gain actionable insights, and continuously optimize strategies.
  • Utilize advanced data analysis to forecast trends and inform decision-making processes.

• Stakeholder Engagement and Communication:

  • Serve as the primary liaison between social media teams and senior executives, providing regular updates, strategic insights, and performance reports.
  • Manage relationships with key industry influencers, partners, and agencies to enhance the brand's digital presence.

• Crisis Management and Brand Reputation:

  • Oversee proactive monitoring and response strategies to mitigate risks and address potential social media crises.
  • Ensure that all social media communications uphold and enhance the brand’s reputation.

Skills and Knowledge Required

• Strategic Vision and Innovation:

  • Ability to develop forward-thinking social media strategies that align with corporate objectives and drive competitive differentiation.
  • Deep understanding of the evolving social media landscape and emerging technologies.

• Executive Leadership and Management:

  • Proven experience in leading and managing large, diverse teams with a focus on fostering innovation and collaboration.
  • Strong ability to communicate effectively with C-suite executives and other senior stakeholders.

• Analytical and Data Proficiency:

  • Expertise in leveraging analytics tools and platforms (e.g., Google Analytics, Hootsuite, Sprout Social) to derive insights and optimize performance.
  • Demonstrated experience with data-driven decision making and ROI-focused strategy adjustments.

• Communication and Interpersonal Skills:

  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives and presentations.
  • Adept at managing cross-functional collaboration and building influential relationships both internally and externally.

• Change Management and Adaptability:

  • Strong skills in managing change within a dynamic, fast-paced environment and adapting strategies to meet evolving market conditions.

Educational Qualifications

• Bachelor’s Degree:
  • In Marketing, Communications, Business, or a related field.
• Advanced Degree (Preferred):
  • Master’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Certifications:
  • Advanced certifications in Digital Marketing, Social Media Strategy, or related areas are a plus.

Key Focus Areas

• Strategic Integration:
  • Align social media initiatives with broader corporate and marketing strategies to ensure a unified brand message.
• Innovation and Creativity:
  • Drive continuous innovation in campaign development and content creation.
• Performance Metrics:
  • Establish and track key performance indicators to measure success and drive accountability.
• Reputation Management:
  • Uphold brand integrity and manage the public perception through effective social media governance.
• Cross-Functional Collaboration:
  • Foster effective collaboration across departments to maximize the impact of social media efforts.

Experience

• Executive-Level Experience:
  • Minimum of 10+ years of experience in social media or digital marketing roles with a proven record of senior leadership.
• Proven Track Record:
  • Demonstrated success in designing and executing high-impact social media strategies that drive business growth.
• Team Leadership:
  • Experience in building and managing large teams, including performance management and strategic development.
• Industry Expertise:
  • Deep knowledge of industry trends, competitive landscape, and the latest social media technologies and best practices.

Other Requirements

• Innovative Mindset:
  • Passion for staying ahead of digital trends and implementing cutting-edge strategies.
• Resilience and Agility:
  • Ability to navigate and lead through periods of change, uncertainty, and rapid growth.
• Executive Presence:
  • Strong leadership presence with excellent negotiation and conflict resolution skills.
• Global Perspective:
  • Experience working with diverse teams and managing global or multi-regional social media strategies.
• Commitment to Excellence:
  • A high degree of professionalism, ethical standards, and dedication to continuous improvement.