Job Title: General Manager, Omnichannel Retail
Job Type: Full-Time
The General Manager of Omnichannel Retail is responsible for leading and optimizing the integration of all retail channels to drive business growth, enhance customer experience, and increase operational efficiency. This role oversees omnichannel strategy execution, ensuring seamless interactions between online and offline sales channels while spearheading digital transformation initiatives. The ideal candidate will have a strong background in retail operations, e-commerce, and digital technology, with the ability to align omnichannel efforts with corporate objectives.
Develop and oversee the execution of an omnichannel strategy that enhances customer experience and drives revenue growth.
Ensure seamless integration between online and offline sales channels, including e-commerce, mobile applications, social commerce, and physical stores.
Align business strategies with technology advancements, such as AI-powered personalization, unified commerce solutions, and predictive analytics.
Lead initiatives to improve fulfillment models, including BOPIS, same-day delivery, and ship-from-store operations.
Drive the optimization of the customer journey across multiple touchpoints, ensuring frictionless transactions and personalized interactions.
Oversee loyalty programs, CRM integration, and data-driven engagement strategies to increase customer retention.
Implement cutting-edge retail innovations such as virtual shopping, AR/VR experiences, and AI-powered chatbots.
Monitor customer behavior and feedback to refine omnichannel offerings continuously.
Establish and monitor key performance indicators (KPIs) such as digital-influenced sales, conversion rates, and customer lifetime value.
Drive profitability by optimizing pricing, inventory distribution, and digital merchandising strategies.
Collaborate with marketing and merchandising teams to align omnichannel campaigns with sales objectives.
Analyze data and trends to make strategic business decisions that enhance revenue and efficiency.
Work closely with executive leadership, IT, marketing, logistics, and store operations to ensure alignment on omnichannel goals.
Lead cross-functional teams to execute strategic initiatives, ensuring consistency in brand messaging and service delivery.
Partner with external vendors and technology providers to enhance omnichannel capabilities.
Oversee team development, providing mentorship and fostering a high-performance culture.
Lead the adoption of emerging retail technologies, including AI, machine learning, blockchain, and automation.
Ensure seamless integration of POS, ERP, CRM, and e-commerce platforms to create a unified commerce experience.
Stay ahead of industry trends, identifying opportunities for continuous innovation and competitive differentiation.
Bachelor’s degree in Business, Marketing, E-Commerce, Retail Management, or a related field (MBA preferred).
10+ years of experience in retail operations, digital commerce, or omnichannel strategy, with at least 5 years in a leadership role.
Proven track record in driving business growth through omnichannel initiatives and digital transformation.
Strong understanding of CRM systems, customer analytics, and performance measurement tools.
Exceptional leadership, strategic thinking, and cross-functional collaboration skills.
Experience managing large-scale omnichannel projects, platform migrations, or AI-driven retail innovations.
Proficiency in data analysis, business intelligence tools, and digital marketing metrics.