The Executive Vice President (EVP) of Sales is a top-tier executive responsible for leading the organization's global or national sales strategy and operations. This individual plays a critical role in accelerating revenue growth, penetrating new markets, optimizing sales team performance, and aligning the sales function with broader business objectives. The EVP of Sales is a key member of the executive leadership team and works closely with other departments, such as marketing, product development, finance, and customer success, to ensure a unified go-to-market strategy.
Strategic Sales Leadership:
Develop and execute comprehensive sales strategies to achieve the company’s short- and long-term revenue goals.
Revenue Growth:
Drive business growth through the acquisition of new customers, retention of key accounts, and expansion into new markets or verticals.
Sales Team Management:
Build, lead, and mentor a high-performing sales leadership team; set clear objectives and ensure continuous development and alignment with company goals.
Forecasting & Reporting:
Provide accurate sales forecasts, pipeline analysis, and revenue projections to the CEO and board. Monitor KPIs and adjust strategy as needed.
Collaboration Across Departments:
Partner with marketing, finance, operations, and product management to ensure cohesive and effective go-to-market planning and execution.
Customer & Market Insight:
Maintain deep understanding of customer needs, industry trends, and competitor positioning. Leverage insights to adapt sales approach and inform product or service development.
Process Optimization:
Implement best-in-class sales processes, tools, and technologies (e.g., CRM systems, sales enablement platforms) to improve productivity and efficiency.
Contract & Deal Negotiation:
Lead high-value contract negotiations and develop pricing models and deal structures that align with company objectives.
Board & Executive Communication:
Represent the sales function at executive meetings, presenting performance results, challenges, and strategic plans.
Bachelor's degree in Business Administration, Marketing, or related field; MBA or equivalent advanced degree strongly preferred.
Minimum 12–15 years of progressive experience in sales, with at least 7–10 years in senior sales leadership roles.
Proven track record of consistently meeting or exceeding multi-million-dollar revenue targets.
Strong experience in leading geographically distributed teams and scaling sales operations globally or nationally.
Excellent leadership, communication, negotiation, and interpersonal skills.
High level of business acumen with the ability to understand and leverage financial and operational data.
Proficient with CRM and sales analytics tools (e.g., Salesforce, HubSpot, Tableau).
Year-over-year revenue growth
Sales pipeline health and conversion rates
Customer acquisition and retention rates
Sales team performance and employee engagement
Alignment of sales strategy with overall business goals