Job Summary: Develops, manages, and optimizes digital advertising campaigns, focusing on performance-driven outcomes and revenue growth.
Key Responsibilities:
Plan and execute paid digital campaigns across multiple platforms.
Conduct A/B testing and implement strategies to improve campaign ROI.
Analyze performance metrics and adjust campaigns to meet business objectives.
Collaborate with content and design teams to create high-quality ads.
Manage budgets, ensuring efficient allocation of resources.
Key Focus Areas:
Advanced campaign management
Budget optimization
Cross-team collaboration
Skills and Knowledge Required:
Proficiency in advanced PPC strategies.
Strong analytical and communication skills.
Educational Qualifications:
Bachelor’s degree in marketing, business, or a related field.
Experience:
2–5 years of experience in digital marketing.
Tools and Technologies:
Google Analytics, AdWords, Facebook Business Manager.
Other Requirements:
Detail-oriented and results-driven.