Digital Marketing Manager

Job Description: Digital Marketing Manager

Job Summary

We are seeking a seasoned Senior Digital Marketing Manager to lead our digital marketing initiatives and drive substantial growth across multiple channels. In this strategic role, you will be responsible for developing, executing, and optimizing integrated digital campaigns that enhance brand awareness, increase engagement, and generate revenue. The ideal candidate brings extensive experience, strong leadership, and a data-driven mindset to manage cross-functional teams and complex projects in a fast-paced environment.

Key Responsibilities

• Strategic Campaign Development:

  • Develop and implement comprehensive digital marketing strategies that align with overall business goals.
  • Oversee the planning, execution, and optimization of campaigns across SEO, PPC, social media, email marketing, and content marketing channels.

• Team Leadership & Collaboration:

  • Lead, mentor, and inspire a team of digital marketing professionals.
  • Collaborate with cross-functional teams including creative, sales, and IT to ensure cohesive and effective digital campaigns.

• Performance Analysis & Optimization:

  • Utilize advanced analytics tools to monitor campaign performance, track KPIs, and extract actionable insights.
  • Lead A/B testing, conversion rate optimization, and data-driven adjustments to maximize ROI.

• Budget & Resource Management:

  • Oversee digital marketing budgets, ensuring efficient allocation of resources and timely campaign delivery.
  • Negotiate with vendors and manage relationships with external agencies to augment internal capabilities.

• Innovation & Trend Monitoring:

  • Stay abreast of emerging digital trends, technologies, and best practices to drive innovation.
  • Implement new strategies and technologies to keep our digital marketing efforts ahead of the curve.

Skills and Knowledge Required

• Digital Marketing Expertise:

  • Extensive knowledge of SEO, PPC, social media, email marketing, and content marketing strategies.
  • Proven experience with digital marketing tools such as Google Analytics, AdWords, social media management platforms, and marketing automation software.

• Analytical & Strategic Thinking:

  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience with A/B testing, conversion optimization, and performance tracking.

• Leadership & Communication:

  • Excellent leadership, project management, and communication skills.
  • Ability to articulate complex strategies and results to stakeholders at all levels.

• Technical Proficiency:

  • Familiarity with content management systems (CMS), basic HTML/CSS, and digital advertising platforms.
  • Proficiency in budget management and resource allocation.

Educational Qualifications

• Bachelor’s Degree:
  • In Marketing, Communications, Business, or a related field.
• Advanced Education (Preferred):
  • A Master’s degree in Marketing, Business Administration, or Digital Marketing is a plus.
• Certifications:
  • Relevant certifications (e.g., Google Ads, Google Analytics, HubSpot, or similar) are highly desirable.

Key Focus Areas

• Strategic Integration:
  • Align digital marketing initiatives with overall business and marketing strategies.
• Performance & ROI:
  • Focus on data-driven decision-making to maximize campaign performance and return on investment.
• Team Leadership:
  • Build, mentor, and guide a high-performing digital marketing team.
• Innovation & Adaptability:
  • Embrace new digital trends and technologies to continuously improve and innovate marketing strategies.
• Cross-Channel Cohesion:
  • Ensure seamless integration and consistency across all digital marketing channels.

Experience

• Extensive Relevant Experience:
  • 5+ years of experience in digital marketing, with a proven track record in managing multi-channel digital campaigns.
• Leadership Experience:
  • Demonstrated success in leading digital marketing teams and projects.
• Strategic & Data-Driven:
  • Experience in developing strategic marketing plans and utilizing data to drive decision-making.

Other Requirements

• Innovative & Results-Oriented:
  • A proactive, creative thinker with a focus on achieving measurable results.
• Adaptable & Resilient:
  • Ability to thrive in a fast-paced, dynamic environment with evolving priorities.
• Excellent Organizational Skills:
  • Strong ability to manage multiple projects simultaneously while maintaining attention to detail.
• Effective Collaborator:
  • Proven track record of working collaboratively with diverse teams and stakeholders.