Digital Marketing Manager

Job Description: Digital Marketing Manager

Job Summary

We are seeking an experienced and results-driven Mid-Level Digital Marketing Manager to lead and optimize our digital marketing initiatives. In this role, you will develop, implement, and monitor multi-channel digital campaigns to enhance brand visibility, drive engagement, and generate leads. The ideal candidate will possess a strong analytical mindset, excellent project management skills, and a proven track record in executing effective digital marketing strategies.

Key Responsibilities

• Campaign Strategy & Execution:

  • Plan, implement, and manage digital marketing campaigns across channels such as SEO, PPC, email, social media, and content marketing.
  • Develop campaign strategies that align with overall marketing goals and business objectives.

• Performance Analysis & Optimization:

  • Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and other analytics platforms.
  • Adjust strategies based on data insights and A/B testing results to maximize ROI and overall campaign effectiveness.

• Content & SEO Management:

  • Collaborate with content creators to develop engaging, SEO-optimized content that supports campaign goals.
  • Oversee SEO initiatives including keyword research, on-page optimization, and link-building strategies.

• Budget & Resource Management:

  • Manage digital marketing budgets and allocate resources efficiently across various channels.
  • Coordinate with internal teams and external vendors to ensure timely and effective campaign execution.

• Collaboration & Communication:

  • Work closely with cross-functional teams such as design, sales, and product marketing to ensure cohesive campaign messaging and execution.
  • Provide regular updates and performance reports to senior management, highlighting key insights and areas for improvement.

Skills and Knowledge Required

• Digital Marketing Expertise:

  • Solid understanding of digital marketing channels (SEO, PPC, social media, email marketing, and content marketing) and best practices.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.

• Analytical & Strategic Thinking:

  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience with A/B testing, conversion optimization, and performance tracking.

• Project Management:

  • Excellent organizational skills with the ability to manage multiple projects and deadlines.
  • Proven experience in managing budgets and coordinating cross-functional initiatives.

• Communication & Collaboration:

  • Effective written and verbal communication skills.
  • Ability to work collaboratively within a team and across various departments.

• Technical Proficiency:

  • Familiarity with content management systems (CMS) and basic HTML/CSS is a plus.
  • Knowledge of marketing automation tools and CRM systems is advantageous.

Educational Qualifications

• Bachelor’s Degree:
  • In Marketing, Communications, Business, or a related field.
• Certifications (Preferred):
  • Digital marketing certifications (e.g., Google Ads, HubSpot, or similar) are a plus.

Key Focus Areas

• Campaign Performance & ROI:
  • Focus on driving measurable results through data-driven digital marketing strategies.
• Multi-Channel Integration:
  • Ensure seamless integration and consistency across all digital channels.
• Continuous Optimization:
  • Utilize analytics to refine strategies, improve engagement, and boost conversion rates.
• Collaborative Strategy:
  • Work in tandem with internal teams to ensure alignment of digital efforts with broader marketing initiatives.

Experience

• Relevant Experience:
  • 3-5 years of experience in digital marketing or a related field.
  • Demonstrated success in planning, executing, and optimizing digital campaigns across multiple channels.

Other Requirements

• Proactive & Adaptable:
  • Ability to thrive in a fast-paced, dynamic environment with evolving priorities.
• Innovative Mindset:
  • A creative thinker who stays current with emerging digital trends and technologies.
• Detail-Oriented:
  • Strong attention to detail with a focus on quality and performance.
• Team-Oriented:
  • Ability to work collaboratively and effectively within cross-functional teams.