Digital Marketing Manager

Job Description: Digital Marketing Manager

Job Summary

We are seeking a proactive and enthusiastic Entry-Level Digital Marketing Manager to support the execution of digital marketing campaigns and initiatives. In this role, you will work closely with our senior digital marketing team to drive brand awareness, engagement, and lead generation across multiple online channels. This is an ideal opportunity for someone looking to kickstart their career in digital marketing, develop essential skills, and contribute to dynamic marketing projects.

Key Responsibilities

• Campaign Execution & Support:

  • Assist in planning, executing, and optimizing digital marketing campaigns across various channels, including social media, email, PPC, and content marketing.
  • Coordinate with creative teams to develop engaging digital content that aligns with campaign goals.

• Data Analysis & Reporting:

  • Monitor and analyze digital campaign performance using tools such as Google Analytics and social media insights.
  • Prepare basic performance reports and offer recommendations for campaign improvements.

• SEO & Content Management:

  • Support SEO initiatives through keyword research, on-page optimization, and content updates.
  • Collaborate with content creators to ensure digital content is optimized for search engines and user engagement.

• Tool & Platform Management:

  • Assist in managing digital marketing tools and platforms, including email marketing software, social media management tools, and content management systems.
  • Stay updated with emerging digital trends and tools to enhance campaign performance.

• Collaboration & Communication:

  • Work with cross-functional teams to ensure digital strategies are integrated with overall marketing efforts.
  • Communicate campaign insights and progress with team members and management.

Skills and Knowledge Required

• Digital Marketing Fundamentals:

  • Basic understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
  • Familiarity with digital analytics tools (e.g., Google Analytics) and social media platforms.

• Analytical Skills:

  • Ability to interpret data and extract actionable insights to optimize campaigns.
  • Attention to detail and strong organizational skills.

• Communication:

  • Excellent written and verbal communication skills.
  • Ability to collaborate effectively with team members and stakeholders.

• Technical Proficiency:

  • Proficiency with MS Office and familiarity with digital marketing tools.
  • Basic knowledge of content management systems (CMS) is a plus.

• Creativity & Adaptability:

  • A creative mindset with the ability to think outside the box.
  • Eagerness to learn new digital trends and adapt to evolving technologies.

Educational Qualifications

• Bachelor’s Degree:
  • In Marketing, Communications, Business, or a related field.
• Certifications (Preferred):
  • Additional certifications in digital marketing or related areas (e.g., Google Ads, HubSpot) are a plus.

Key Focus Areas

• Campaign Execution & Optimization:
  • Focus on effectively launching and monitoring digital marketing campaigns to drive measurable results.
• Content & Engagement:
  • Develop and support content initiatives that boost online engagement and brand visibility.
• Data-Driven Insights:
  • Utilize analytics to inform campaign strategies and continuous improvement.
• Integrated Digital Strategy:
  • Collaborate across departments to ensure digital efforts align with overall marketing objectives.

Experience

• Relevant Experience:
  • 0-2 years of experience in digital marketing, internships, or related roles.
  • Exposure to social media management, SEO, PPC, or content creation is beneficial.

Other Requirements

• Eagerness to Learn:
  • A proactive and self-motivated attitude with a strong desire to develop digital marketing skills.
• Adaptability:
  • Ability to thrive in a fast-paced and dynamic work environment.
• Team Player:
  • Strong interpersonal skills and the ability to work collaboratively with diverse teams.
• Passion for Digital Trends:
  • An interest in staying updated on the latest digital marketing trends and technologies.