Job Summary: Leads the development and implementation of comprehensive content strategies to support high-level business objectives and strengthen the brand’s market position.
Key Responsibilities:
Design and oversee end-to-end content strategies for diverse platforms.
Mentor and guide junior content strategists and creators.
Establish editorial guidelines and brand voice.
Leverage analytics to identify trends and opportunities for growth.
Work closely with leadership to align content strategies with business goals.
Key Focus Areas:
Leadership in content strategy.
Advanced analytics and trend analysis.
Brand voice and guideline establishment.
Skills and Knowledge Required:
Expertise in content marketing and strategy development.
Strong leadership and mentorship abilities.
Advanced knowledge of SEO and content performance metrics.
Educational Qualifications:
Bachelor’s or Master’s degree in marketing, communications, or a related field.
Experience:
6–8 years of experience in content strategy, including leadership roles.
Tools and Technologies:
Advanced SEO tools, CMS platforms, analytics platforms, and project management tools.
Other Requirements:
Strategic mindset with the ability to drive large-scale content initiatives.