Job Summary: Develops and executes content strategies that drive engagement, improve brand presence, and align with business objectives.
Key Responsibilities:
Create and manage content strategies tailored to target audiences.
Oversee content creation and ensure quality and consistency.
Conduct keyword research and optimize content for SEO.
Analyze content performance and adjust strategies accordingly.
Collaborate with marketing and design teams for cohesive campaigns.
Key Focus Areas:
Strategy development and execution.
SEO and performance optimization.
Cross-functional collaboration.
Skills and Knowledge Required:
Strong knowledge of content strategy principles.
Proficiency in SEO tools and analytics platforms.
Excellent communication and project management skills.
Educational Qualifications:
Bachelor’s degree in marketing, communications, journalism, or related fields.
Experience:
3–5 years of experience in content strategy or related roles.
Tools and Technologies:
SEO tools (e.g., SEMrush, Ahrefs), CMS platforms, Google Analytics.
Other Requirements:
Analytical mindset and ability to adapt to trends.